THE COMBINATION OF COLLECTIVIST AND INDIVIDUALIST cultures in the same office can cause havoc. Su Dai tells the story of Mike, an American from PepsiCo with a strong belief of the egalitarian culture. But his staff rebelled, preferring instead to have a director who would give top-down directions. So what do you do if you find yourself within this culture clash?
Su Dai, the author of ‘China: Perspectives of a Transplanted Mango‘ and former Chief Representative in East Asia for S.P. Jain School of Global Management in Singapore, highlights the need for foreign leadership to understand to modify their leadership style, or face a frustrating future.