SOCIETY IS CHANGING. Once there was a clear divide between what was deemed public and what was private. The government would supply public amenities, such as roads, hospitals and police, and citizens would build private wealth, in the form of home ownership, cars and art works. But that clear distinction is changing. So says Dr Nicholas Gruen is the Founder and CEO of Lateral Economics as well as Chairman of the The Australian Centre for Social Innovation. In this ClarkMorgan Insight, Dr Gruen highlights the success of 23andme.com and what can be learned from their creative and innovative approach to building a public good, from a private service. Dr Gruen believes this approach can be broad sweeping, and even assist the Australian medial service cut costs and improve the health care to its citizens.