Beat Your Competitors by Showing their Complacency – Peter Banfield

Jan 15 • ClarkMorgan Insights, Sales and Negotiations Insights • 4750 Views • 2 Comments on Beat Your Competitors by Showing their Complacency – Peter Banfield

YOU DON’T HAVE TO BE THE FIRST. Nor do you have to be cheaper. Instead, to win business, even off well established competitors, all it takes is a demonstration that you understand the needs of the customer, and that the incumbent competition is complacent. So says Peter Banfield, an international marketer with over 20 years of experience within the food and beverage industry specialising in consumer packaged goods (CPG), quick service restaurants (QSR), and major retailer organisations. Peter has worked extensively across APAC, Asia, Europe and the USA in roles that have covered innovation, packaging IP, and end-to-end solutions within the food and beverage markets.

 

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2 Responses to Beat Your Competitors by Showing their Complacency – Peter Banfield

  1. Erik says:

    I saw a lot of firms drop incumbent suppliers in China for the very reason that Peter is describing above. There are a lot of lazy account managers who take for granted their clients. Very sound advice.

  2. Brecket T. says:

    I have had all my sales people watch this video to inspire them to call our potential clients again. It is too easy to be demotivated when all your competitors dominate the market. This interview changes that mentality.

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