Connect to Your Customers via Social Media Influencers – Mike Golden

Nov 3 • ClarkMorgan Insights, Sales and Negotiations Insights • 3912 Views • 3 Comments on Connect to Your Customers via Social Media Influencers – Mike Golden

TODAY, MORE PEOPLE TRUST THEIR PEERS than advertising. To take advantage of this phenomenon marketing departments should first identify and then tap into social media influencers. In China, the number one platform for these influencers to spread their opinion is Weibo.

In this ClarkMorgan Insights interview, Mike Golden, Managing Director of Adsmith China, explains how to develop a relevant story for social media key opinion leaders to disseminate to their army of followers. Adsmith China is a marketing communications agency based in Shanghai, China, covering all major cities and regions throughout China with a focus on media relations, events, marketing and e-PR for consumer and B2B markets.

 

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3 Responses to Connect to Your Customers via Social Media Influencers – Mike Golden

  1. Akash says:

    Very good introduction to Weibo and using influencers to build a brand in China.

  2. Stella says:

    Building businesses in China is challenging. The technology is not only new, it’s also unreliable. Facebook and Twitter have since been blocked, but then Weibo and Weixin have suddenly emerged as important tools. How to keep up with this volatility is the challenge, and I appreciate Mr Golden’s ideas regarding building endorsers.

  3. DW says:

    Weibo is a very important tool for employer branding also in China!

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