TODAY, MORE PEOPLE TRUST THEIR PEERS than advertising. To take advantage of this phenomenon marketing departments should first identify and then tap into social media influencers. In China, the number one platform for these influencers to spread their opinion is Weibo.
In this ClarkMorgan Insights interview, Mike Golden, Managing Director of Adsmith China, explains how to develop a relevant story for social media key opinion leaders to disseminate to their army of followers. Adsmith China is a marketing communications agency based in Shanghai, China, covering all major cities and regions throughout China with a focus on media relations, events, marketing and e-PR for consumer and B2B markets.