Don’t be Scared of Selling Luxury Online in China – Mirko Bordiga

Jun 21 • ClarkMorgan Insights, Sales and Negotiations Insights • 1824 Views • 1 Comment on Don’t be Scared of Selling Luxury Online in China – Mirko Bordiga

THE ITALIAN CAR BRAND, MASERATI, is synonymous with luxury and success. Globally, the brand appeals to the over-50s market, but in China it is the wealthy late 20s to early 30s that are the target customer. This enormous age difference has resulted in a surprising marketing approach – online sales.

In this ClarkMorgan Insights interview, Mirko Bordiga explains how he and his team embraced the online sales platform, Tmall, achieving incredible results –  selling 100 Maserati Levante SUVs in only 18 seconds, online! Think you understand luxury in China? Think again.

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One Response to Don’t be Scared of Selling Luxury Online in China – Mirko Bordiga

  1. Jacky says:

    100 cars sold in 18 seconds is simply incredible. Who would have thought China would be such a wealthy country even 10 years ago?!!

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