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Beat Copycats by Joining Them – Eirik Pettersen

Feb 24 • ClarkMorgan Insights, Sales and Negotiations Insights • 6116 Views • Comments Off on Beat Copycats by Joining Them – Eirik Pettersen

THE CHALLENGE OF COPYRIGHT PIRACY in China seems never ending. While some companies elect to take legal action to protect their intellectual property, Eirik Pettersen from Biohit takes a different approach. This is the expression, “If you can’t beat them, join them” with a twist.

Eirik Pettersen is the Managing Director of Biohit China. In China, has grown from a startup operation with three staff, to more than 80 people with seven local sales and service offices. Biohit manufactures and markets liquid handling and diagnostics products, as well as diagnostics analysis systems for use in research institutions, healthcare, and industrial laboratories. The company sells its products through a network of distributors primarily in Europe, Asia, and America.
Biohit was founded in 1988 and is headquartered in Helsinki.

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