JOB DESCRIPTIONS CAN BE COUNTER PRODUCTIVE. This is because they focus on the action rather than the purpose of that action. For example, a cleaner who is told to ‘mop the floor’ could do exactly that, without making it any cleaner. Likewise, security guards who are tasked with the job of x-raying bags, could become blind to other dangers that are not related to the x-raying function.
Morry Morgan, co-founder and Managing Director of ClarkMorgan Ltd, reminds managers that no matter where they may be based, it is important to have staff understand their ‘purpose’ and not just their ‘job’. In this way, staff will be able to solve problems, think creatively, and ultimately teams will reach their KPIs.
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