GREAT CX, OR CUSTOMER EXPERIENCE, is vital for companies seeking both repeat and referred business. And great CX is created by positive people-to-people interactions, namely from the employees. Obviously, if these employees are not engaged, or worse, actively disengaged, then this experience can turn into a nightmare for the customer – and in turn, the company’s bottomline.
In this ClarkMorgan Insight, Ben Motteram, founder of CXpert, explains the four pillars in building employee engagement, based on best selling author, Dan Pink. Ben has over 20 years experience focusing on the acquisition and retention of customers in highly competitive industries in Australia.
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