IN A LOW CONTEXT CULTURE words have little to no hidden connotation. High context cultures, on the other side, are filled with language minefields, where a simple reference or throwaway line can be analysed, debated and even cause offence. Doing business across a high to low context can therefore be very challenging, even damaging to business, as Dr Mona Chung describes in this ClarkMorgan Insights video. It’s therefore vital to understand China.
Dr Chung has been working in China for the past 15 years, and specialises in strategic planning, management and marketing practice for international organisations that wish to enter, in improve their standing, within the China market. Dr Chung is a frequent guest speaker at public forums and is the author of an extensive list of publications in cross-cultural business. Dr Chung is the author of ‘Shanghaied: Why Foster’s could not survive China studies’, ‘Doing business successfully in China‘ and ‘Doing business in China: getting ready for the Asia Century‘. In addition she has over 70 publications in these relevant fields. Dr Chung teaches international business, management and marketing at Deakin University Australia. She is also member of the executive board of Australia China Business Council Victorian branch.
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