THE EASIEST WAY TO IMPROVE YOUR NEXT PRESENTATION is to engage with the audience. This includes using audience members’ names, asking questions, or telling stories. So says Patrick McDonald, ClarkMorgan’s Shared Services Director and a senior trainer. He has taught thousands of individuals presentation skills, and has also attended hundreds as an audience member himself. In this ClarkMorgan Insights, Pat discusses a recent PMI conference in Shanghai that he attended and the difference between presentations that were engaging and memorable, and those that were not.