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Needs Audit

Apr 24 • Evolving People Podcasts, Morry Morgan Blog, Sales and Negotiations • 241 Views • No Comments on Needs Audit

UNDERSTANDING YOUR CLIENT’S NEEDS is vital to making a sale. In this ClarkMorgan Evolving People podcast, Morry Morgan interviews Marie Xiao, Sales Manager for ClarkMorgan, discusses the definition of a ‘need’, how it differs from a ‘want’, and how these needs are matched against ‘features’ to reach a benefit.

The Needs Audit module features regularly in the Sales & Negotiation training program and was developed by ClarkMorgan.

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