IN A MARKET LIKE CHINA, price is always going to be an issue. That is unless you can shift the conversation away from price, and focus on bringing value – or in other words, uncovering the client’s true needs.
So says Dennis Wong, Central China District Sales Manager at Kuehne + Nagel, a global logistics company. Dennis has been based in Shanghai for over 5 years, and leads a sales team covering 15 cities and 75 sales staff. Globally, Kuehne + Nagel has over 67,000 employees at more than 1,200 locations in over 100 countries.
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