Sales are arguably the most important function of an organisation. And yet, few sales people are truly qualified. There are degrees in accounting, engineering and marketing, but to-date no degree in sales. Consequently, most salespeople do not employ a structured, proven approach to sales. ClarkMorgan’s six sales and negotiation skills training programs help all levels of the sales process, from the front line ‘hunter’, to the key account ‘farmer’, and the manager overseeing the entire operation.The courses have been run across Asia Pacific, including Beijing, Melbourne, Shanghai and Sydney and each program includes selected TAPE modules, that improve learning and retention, by focusing on learning styles of trainees. Each TAPE module includes examples of the skill in action, and allows trainees to practice – individually, in pairs and in small groups.