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Writing Sales Emails


This one day course provides specific written email communication skills associated with sales and selling. The course will help trainees understand the impact their written communication has on influencing clients, customers and suppliers, while increasing the response and success rate. The selected modules take the trainees through a step-by-step approach that is easy to follow and also very practical by including sample emails and reports that are relevant to business scenarios. This program is ideal for sales professionals of any non-native English background.

Each module is based on the ClarkMorgan TAPE methodology, which ensures that trainees are guided as they practice the new skills, and are evaluated before moving onto the next module.



This is a great presentation that involves each trainee actively to have better knowledge about negotiations.

Tracy Jiang

Li & Fung

The section of systematically 'asking questions' to uncover the underlying needs was the most inspirational section of this sales for the service industry course. I will be teaching this to my team.

Shirley Zhou

Li & Fung

I was really touched by this systematic approach to reaching an agreement in sales. The trainer was able to explain very clearly. Thanks.

Aaron Liu

Li & Fung

I attend so many trainings before, but this training is the best because it is more useful for my daily work and into the future. If you are a manager of sales, I recommend this course.

Max Lu

Shenzhen Bros Eastern Textile

Not only does Sai Yan understand the complexities of our business, but she is able to adapt our focus and strategy to Chinese market. Her training style influenced our sales team members who later become better with their clients.

David Nicolas

Altran CEO, China & South East Asia

I’m very happy to attend the negotiation training you provided, which helped me, a finance professional, to understand the sales negotiation process and the right strategies applicable to each stage while negotiating with potential customers.

Thomas Zou

Finance Director



Email Consulting email Consulting
The trainee and the trainer will consult together on real world emails to improve their content and structure.
Avoiding Redundant Language Avoiding Redundant Language
Gain an ability to write succinct and clear messages that are easily read and demonstrate their professionalism.
Enquiry to Suppliers via Email Enquiry to Suppliers
Create a clear and well written letter that asks for specific and necessary information from a supplier.
Persuasive Writing - Emotional Impacting Persuasive Writing – Emotional Impacting
Be able to craft an email using the emotional impacting technique that appeals to the readers feelings rather than logic.
Confirming a Client Order via Email Confirming a Client Order Via email
Understand how to clearly communicate a client order and maintain the professional expectations of the organisation.
Explaining Price Increases Via Email Explaining Price Increases Via email
Follow a systematic approach to responding to client requests in order to provide accurate information while preserving the relationship.
Web Resources - Business Writing Web Resources – Business Writing
Be able to utilize the resources on the internet to create more meaningful business correspondence.