The Measurement of ROI starts with ‘Why’ – Jamie Dixon

Aug 8 • ClarkMorgan Insights, Functional Skills Insights, Jamie Dixon Insights, Trainer Insights • 12954 Views • No Comments on The Measurement of ROI starts with ‘Why’ – Jamie Dixon

FOR SOME COMPANIES, the fad to measure return on investment (ROI) of training has superseded the purpose of the measurement in the first place. Some training and HR departments are so preoccupied with the holy grail of measuring ROI that they have not stopped to think about what it is they should be measuring. In this ClarkMorgan Insights interview, Jamie Dixon of ClarkMorgan Ltd, highlights why the first step to measuring ROI starts with a question – “Why?”

measurementreturn on investmentROIWhy

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About the Author: Jamie Dixon

Jamie Dixon has worked in the field of learning and development for six years, both as a manager and as a trainer. In his former role, Jamie was a Training Support Manager for Amway China. In this role Jamie was responsible for communication and coordination of learning and development projects between China, South East Asia and the US, and was the only foreigner within a team of 7000 employees. Jamie’s experience in training and development also draws upon research conducted for his Masters Degree in Global Human Resources Management with the University of Liverpool. He joined ClarkMorgan in early 2011 and is one of the company’s most popular trainers.

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