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You Don’t Need Resources if You Have Creativity – C.H. Yang

Jun 11 • Business Essentials Insights, ClarkMorgan Insights, Management and Leadership Insights • 2765 Views • 3 Comments on You Don’t Need Resources if You Have Creativity – C.H. Yang

YOU DON’T NEED RESOURCES IF YOU HAVE CREATIVITY. So says C.H. Yang, CEO of Publicis in Shanghai and Guangzhou. In this ClarkMorgan Insight, C.H. highlights the efforts of companies like Airbnb and Uber, who have created resources out of thin air, and relates this to the role of a manager in any organisation.

Publicis is a French multinational advertising and public relations company, headquartered in Paris, France. The company is considered one of the ‘Big Four’ within the industry and owns other brands including Saatchi & Saatchi, Leo Burnett Worldwide, Sapient Corporation, Nurun, and ZenithOptimedia, amongst many others.


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3 Responses to You Don’t Need Resources if You Have Creativity – C.H. Yang

  1. Graham H says:

    A great insight into creative thought. More businesses need to think like this.

  2. Stubbsy says:

    I’d love to work for this company. They’ve got a great attitude to staff development (so I am told), and C.H’s interview confirms that they are out of the box thinkers.

  3. C.H. Yang says:

    Thanks. I think, this market changes very quickly, and we need more flexible and open-minded thinking to help on our business. Still lots of challenges ahead of managers… use your creativity, it is your best recource.

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